All in the exchange.

In the beginning, I was hopeful, thinking the dollar may muscle its way up in value so as to pace with the euro, relieving some of the stress on the pocketbook. All hopes have been dashed, especially after these advertisements went up all over the city. Picturing stick figures being fanned while lying in bed or riding in limousines, a new New York advertising campaign is prompting the Spanish to visit the Big Apple. After all, as the sign notes, the euro gets you more in the United States, so treat yourself to luxury.